Excitement as Star League Winners Receive iPads In Enugu

As the curtains finally fell on the Star League – Text
& Play campaign consumers were full of praise to the Star brand for making
them winners and also fulfilling their brand promise of personally delivering
their prizes to them. In Enugu, the excitement was quite evident. Peter
Oyiniachunomo Obayin, a retired Manager of Union bank received his prize
excitedly, at his No 8 Awolowo 1 Uwani, Enugu North home while Chukwunonso
Odiari had his iPads presented to him at his workplace, Nike Lake Resort Hotel,
Abakpa Enugu.   

The other winners, Chinedu
Ogbue, Ada Igwe (NYSC member), Ubala Nwabueze, Agbo Ugochukwu Athanasius,
Maduka Madueze, Nnabike Jablin, Segeus Alaimalu and Uche Aliamanu received
their prizes at a special prize presentation event that took place at the
Nnamdi Azikiwe Stadium in the presence of family members and friends.

Speaking at the prize presentation event, Star Brand
Manager, Omotunde Adenusi said the brand is redeeming the promise it made to
consumers at the commencement of the league. 
“We are constantly looking out for revolutionary and creative ways to
excite, engage and reward our consumers. It gladdens my heart that people have
come to love it.  We believe that there
is no limit to what one can achieve. We are promising them more fun,
excitement, engagement, and more rewarding moments. Soon, we would be bringing
more excitement to their neighbourhood because when Star promises, Star
delivers”. He submitted.

The Star League promotional campaign has been adjudged
by consumers’ as a creative and innovative means of rewarding loyal consumers
based on empirical evidence and fair play. The promotion was a crown cork based
– that enjoined consumers to buy and open a bottle of Star, enjoy the rich
taste, look under the crown cork and there they find their code that made them
part of the exciting Star League in their state of residence.
The
League kicked off on
April 2, 2013 till the 31st of May, 2013. Participants
with the highest points from each “State League” were rewarded as follows: For
each of the 36 States and Abuja: Top 15 winners got iPads with customized
sleeves; Next 550 winners got Premium head phones while next 1000 winners got
Exclusive Star DVDs.